Riverbed Technology today announced the appointment of Chris Elsmore, who joins the company as Vice President Channel Sales for Europe, Middle East, and Africa (EMEA). Elsmore will be responsible for leading the Riverbed channel sales team and driving Riverbed’s partner strategy, execution, and strategic sales programs in the region. He will report to Kristian Thyregod, Senior Vice President, EMEA.
Elsmore has over 25 years of industry knowledge and international expertise in successfully running strategic partner programs and go-to-market strategies for both global enterprise organisations and start-up companies. He has lived and worked in EMEA, Asia and the US managing indirect channel sales across multiple geographies and teams. Elsmore joins Riverbed from Guidewire Software, where he was Vice President Global Alliances & Business Development, responsible for partners worldwide and business development. Prior to this, Elsmore held global and regional senior channel leadership roles with Panopticon Software, SAP Business Objects, and i2 technologies.
Kristian Thyregod, Senior Vice President, EMEA, at Riverbed said, “As the market evolves, we have a huge opportunity to meet the challenges of the hybrid enterprise and deliver solutions for software-defined networks. With the vast majority of our revenue generated through our channel sales model, Chris’ proven experience will be instrumental in driving our partners to embrace and sell our portfolio of solutions as part of the Riverbed Application Performance Platform and build upon our continued success in the region. I’m delighted to have Chris on board as part of the EMEA senior management team.”
Chris Elsmore, Vice President Channel Sales EMEA, at Riverbed adds, “I feel privileged to be joining Riverbed at this exciting time. Riverbed has the right platform to solve the complexities of delivering superior application performance to anyone from anywhere, so that organisations gain a competitive advantage. Our partner ecosystem is key to our success, so I look forward to strengthening and deepening the relationships we have with our channel community across the region, to drive maximum impact and significant growth.”
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