During 2007, Rocom and Siemens partnered on a number of high profile projects that developed key support areas for existing and new resellers, ensuring that they received the best possible service in the channel. In particular, Rocom has increased its reseller specific marketing activity, the most recent being a direct mail campaign with reseller Utilise. Rocom has also taken a ‘business partner’ approach with its customers to help improve their practices and maximise business operations.
Rocom say the increase in sales is borne from building a team that support each other and work together to support the needs of the growing Siemens reseller base. Rocom’s dedicated Siemens team of 11 include internal and external sales, marketing, technical support and procurement people. As we move into 2008, Rocom looks to scale this operation.
Sales Manager Paul Burn said, “We’re thrilled that the Siemens award is back in our hands, where it belongs! And it’s all down to the team and our capability that truly differentiates us from our competitors. We’re fully committed to continuing to deliver this high level of support to all our Siemens resellers, which is going to be even more important in the forthcoming year due to the exciting opportunities that are coming up.
We are currently preparing for the launch of Siemens’ latest unified communications solution. The HiPath OpenOffice ME for SMBs is designed to increase productivity and efficiency by enabling them with a variety of communications, collaboration and mobility features.”