Under the terms of the agreement, Rubberduck Media Lab is providing an outsourced mobile TV service to Telefónica O2 Ireland, including content acquisition and provision, as well as technical support and management.
The service, called O2 TV, has now been launched in Ireland and is available for all O2 customers using a video enabled handset such as most Sony Ericson, Samsung and Nokia mobile phones. O2 TV is available across the EDGE, 3G and HSDPA networks.
Users can subscribe to two packages, one with Sky channels including sports and news, and an O2 Lifestyle pack of well known channels such as RTE, BBC, CNN, Cartoon Network and Travel Channel.
“Rubberduck’s mobile TV and video solution involves using the operator’s existing networks. It is available on most video enabled handsets in the O2 subscriber base so no special handsets are required as for broadcast mobile TV technologies”, said Ola Svartberg, CEO of Rubberduck Media Lab.
Both postpay and prepay customers can access the service, which is charged at €1 for a 24 hour pass, with a 30 day pass for €5 for the O2 Lifestyle pack and €6 for the Sky Sports and News pack.