Smart card expert Sagem Orga has become the first company to launch a native client for Celltick’s LiveScreen Media application. Developed in cooperation with Celltick’s inhouse team, the new client allows Sagem Orga to provide the LiveScreen Media client on low cost SIM cards to both pre- and post paid mobile users.
The SIM cards have been available since late August to customers in India, South America, China, Eastern Europe and South Africa, on both 32k and 16k SIM cards. These SIM cards will allow operators to promote both their own services and brand products in a cost-effective and targeted way.
Sagem Orga’s new native client is based on the latest version of the LiveScreen Media application, the carousel client. The carousel client constantly presents content messages to the user’s idle screen in a carousel form. When there is an incoming call or the user wants to use the phone, the client is automatically halted and the handset reverts to standard operation.
The carousel client offers an improved user experience, allowing users to browse from a selection of approximately ten content messages at all times. It also offers advanced segmentation and a better click through rate than the previous version.