Salesforce Launches AppExchange Partner Program

Salesforce has launched the Salesforce AppExchange Partner Program designed with latest advancements in artificial intelligence (AI) from Salesforce Einstein and the power of the Salesforce Trailhead guided learning platform enables developers, startups or ISV’s to build, market and sell intelligent apps for the $389 billion Salesforce economy.

“The convergence of AI, IoT and massive datasets has created incredible new opportunities for developers to move beyond the app—and build components, intelligent bots, data streams and more,” said Leyla Seka, executive vice president of AppExchange, Salesforce. “The new AppExchange Partner Program empowers the next generation of Salesforce ISVs with a single destination for everything they need to succeed—the training to create solutions on cutting-edge Salesforce technology and the programs to turn them into businesses with global reach.”

The Salesforce AppExchange is home to more than 3,000 solutions for sales, service, marketing and more that have been installed more than 4 million times. Nearly 90 percent of the Fortune 100 have already installed apps from the AppExchange.

Today, Salesforce unveiled its new AppExchange Partner Program, replacing the current ISV Partner Program. Key new features of the AppExchange Partner Program include:

New Business Model: Developers, startups and ISVs can now take advantage of a new pricing structure that provides enablement and support based on the partner’s AppExchange Trailblazer Score—a new, point-based system that supports partners for their growth.

Salesforce is lowering the baseline percent-net-revenue (PNR) model for all new AppExchange Partner Program partners from 25 percent to 15 percent. Existing partners are eligible for the new PNR terms upon renewal of their current contracts.

New Onboarding Experience: To accelerate time-to-market, the AppExchange Partner Program will include several new onboarding tools to streamline a partner’s journey from idea to app.

New Technology Tools: With updates three times a year to the entire Salesforce Platform, partners benefit from Salesforce’s continuous innovation. The AppExchange Partner Program provides partners with the latest technology tools such as:
•Salesforce DX enables new levels of productivity, collaboration and control by helping developers deliver innovative apps faster with scratch environments, an improved integrated development environment, seamless GitHub integration and more.
•Free Heroku access allows developers, ISVs and startups to build apps in the language of their choice. In addition to a free developer org, partners will also receive Heroku credits that can be used toward purchasing dynos and add-on services.

“Building our company on the Salesforce Platform brings us instant credibility. Right out of the box, our Sales Management System has enterprise-grade security, uptime, mobile access, a full reporting suite and a robust open API,” said Bob Marsh, CEO of LevelEleven. “Because our technology helps keep salespeople focused on what matters—and, most importantly, builds world-class front-line sales managers—customers get more value from their investment in Salesforce. So we both win. That’s the definition of a strong partner ecosystem.”

“At Lightspeed, we’re focused on growing the next generation of industry leaders,” said Ravi Mhatre, Partner, Lightspeed Venture Partners. “There’s never been a better time to be a part of the rapidly growing Salesforce ecosystem, and we’re excited to partner with Salesforce Ventures to empower a new generation of enterprise cloud startups built on the Salesforce Platform.”

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David Dungay

Editor - Comms Business Magazine