After breaking Phones 4u’s record as the most pre-ordered handset ever, huge demand continues on launch day
The Samsung Galaxy SIII has become the biggest selling handset of 2012 at Phones 4u, based on both pre-orders and first day sales across all 600 of the retailers’ stores. This also includes sales from the Samsung PIN experience pop-ups in Westfield Shepherds Bush and Old Spitalfields Market, which Phones 4u is the official UK retail partner for.
Prior to this the handset had also broken the record for Phones 4u’s most pre-ordered handset ever.
The Samsung Galaxy SIII is available to all Phones 4u customers on the new ‘Just Update My Phone’ or ‘JUMP’ contract, which enables consumers to upgrade their mobile phone from a selection of the latest smartphones on the market, from partners Vodafone and Orange, as often as every 6 months.
Scott Hooton, Chief Commercial Officer at Phones 4u commented: ‘The demand for the Samsung Galaxy SIII has been truly phenomenal both in the pre-order period and on launch day. First day trade was exceptionally strong in all stores and at the Samsung PINs. A high proportion of the sales made were via JUMP, with new customers starting up contracts and pre-existing JUMP customers also coming in store to take advantage of the flexible upgrade and get their hands on the Galaxy SIII.’