Samsung Electronics, a mobile phone provider, has announced its new naming strategy for its Galaxy range of smartphones. In addition, Samsung announced four new members of the Galaxy smartphone family: the Galaxy M Pro, Galaxy W, Galaxy Y and Galaxy Y Pro, all of which run on the powerful Android 2.3 Gingerbread mobile OS.
Samsung has created a new system of naming its Galaxy smartphones, focused on its ever-expanding portfolio of industry-leading Android smartphones. The new naming structure will organise and group devices into five classes identified by a single alphabetical letter. Devices will then be further designated by an additional indicator which will identify specific functionality. The new strategy aims to help consumers identify the specification of the product they are buying quickly and easily.
Simon Stanford, Managing Director, Mobile, Samsung UK and Ireland said: “As we continue to expand our successful portfolio of Galaxy Family Android devices, we have introduced steps to ensure these products are easier for customers to identify. The announcements of Galaxy M Pro, Galaxy W, Galaxy Y and Galaxy Y Pro will build on the success of the Samsung Galaxy range of smartphones adding yet more choices for consumers whether they want a top end smartphone or one with more basic functionality – our aim is to have a product that’s right for them.”
New ways to identify Samsung Galaxy Smartphones
Samsung’s new naming structure uses letters to refer to the specific category that the smartphone product fits into; for example a premium device will be marked by the letter ‘S’, whereas an entry-level device will be marked by the letter ‘Y’. For successors to existing models, they will be designated with the appropriate number, for example the Galaxy S II – Samsung’s ultra-premium flagship Android smartphone.
Samsung’s new ‘class designators’ explained:
“S” (Super Smart) – Devices at the very pinnacle of Samsung’s mobile portfolio. This class will only be used on flagship devices such as the multi-award winning Samsung Galaxy S “R” (Royal / Refined) – Premium category models, a combination of power, performance and productivity
“W” (Wonder) – High quality, strategic models, striking a balance between style and performance
“M” (Magical) – High-performance models at an economic price-point
“Y” (Young) – These are entry models or strategic models for emerging markets or a younger audience more sensitive to price.
Class indicators allow a more specific description of the key selling points of a device:
“Pro” – This indicates that the device includes a QWERTY keyboard for speedier email typing and increased productivity for professionals.
“Plus” – This indicates that the device is an upgrade from an existing model.
“LTE” – This indicates that the device is designed to utilize LTE (Long-Term Evolution) connectivity standards, a 4G standard to provide increased mobile network capacity and speed.
Samsung Galaxy W
Equipped with a 1.4GHz Processor, HSDPA 14.4 Mbps connectivity and a large 3.7” touch screen, the GALAXY W’s powerful performance is enhanced with the inclusion of Samsung’s Game, Social and Music Hubs, providing one-stop solutions for gaming, socialising and listening to music. Plus, Kies Air enables added control, allowing users who have misplaced their phone to track it, for complete peace of mind.
Samsung Galaxy M Pro
A QWERTY keyboard provides swift, accurate typing on the go – improving productivity when drafting documents and messages. The keyboard also simplifies communication with Social Hub allowing users to talk to whoever they want, however they want, all from their contact list. Communication history, instant messaging and updates from social networking sites are all readily available.
An optical track pad and touch screen ensures the interface is easy and simple to use. This productivity and functionality is packed into a sleek 9.97m body. The Galaxy M Pro offers extensive productivity through a variety of enterprise solutions, including Exchange Active Sync, Sybase Afaria, CISCO Mobile and CISCO WebEx.
Samsung Galaxy Y
Compact but with a full range of features the Galaxy Y is an ideal device for younger consumers. Seamless multitasking is enabled thanks to the device’s powerful 832MHz processor. The Galaxy Y includes Samsung’s Social Hub, allowing users to stay connected with their online social circles. Equipped with Samsung’s TouchWiz User Interface, the Galaxy Y delivers a simple and intuitive experience, while the inclusion of SWYPE speeds up typing. The Galaxy Y is available in a variety of colours to fit with anyone’s style.
Samsung Galaxy Y Pro
The Galaxy Y Pro is equipped with a QWERTY keyboard, an intuitive touch screen interface and includes Social Hub Premium, which supports email, social network integration and instant messaging
Users are able to work on the go thanks to ThinkFree mobile office, enabling a variety of Office documents (Word, PPT, Excel and PDF) to be edited from the handset. WiFi Direct also allows faster transfer rates, allowing content to be shared quickly.