The BizBee name is designed to drive awareness of Samsung’s new smart phone range in the business community and ensure consistency in marketing communications. The target market is business people looking for the ultimate solution for their busy, professional lives. In particular, this target segment requires all in one connectivity, email and applications, a QWERTY keyboard and increased business productivity. A typical BizBee consumer is passionate about business, a heavy mobile phone user and frequent traveller.
An exciting campaign combining advertising, digital activity and media outreach will launch the strapline ‘BizBee – Business Unlimited’.
Young Chul Park, chief marketing officer at Samsung Electronics Europe, stated: "The launch of the BizBee brand range will enable easier communication for executives with busy lives. In order to penetrate the business market further and strengthen our position in the smart phone category, we are delighted to launch the new BizBee brand, and the first of the products within this range.”
The first BizBee phone, the Samsung i780 will be refreshed with Windows Mobile 6.1 in November. The BizBee smart phone range enables passionate and ambitious businesspeople to maximise their performance and ensure they are connected to the office, anytime anywhere.
The Samsung i780 is specially designed with a larger screen to enable document viewing and amending. It runs on Windows Mobile 6.1 and comes with an optical mouse and stylus, as well as full QWERTY keyboard.