The campaign commenced in July with the launch of the U800 device, and ran throughout 2008 and into 2009. Samsung is committed to raising money for Breast Cancer Charities across Europe through a campaign that started in 2007.
The donation will help fund Breakthrough Breast Cancer’s vital research at the charity’s dedicated breast cancer research centre in London. Nearly 46,000 women and 300 men are diagnosed with breast cancer every year in the UK, and incidence of the disease is rising. More people are surviving the disease than ever before, due to the National Screening Programme, increased awareness and improved treatments.
Jeremy Hughes, chief executive at Breakthrough Breast Cancer, said: "Samsung's incredible fundraising will help ensure Breakthrough can continue its vital research into the causes, treatment and prevention of breast cancer. Samsung’s dedication to the breast cancer cause is fantastic and we hope that together, Samsung and Breakthrough can work towards a future free from the fear of breast cancer.”
Strong promotion within Phones 4u stores of the U800 Pink handset helped to drive sales to achieve the massive donation. The Samsung U800 Pink received prominent in-store activity, plus an extensive but highly targeted press advertising campaign. A dedicated microsite also drove awareness as well as offering comprehensive advice on how to be breast aware.
Brendan Sweeney, managing director at Phones 4u, added: “This successful partnership with Samsung was extremely popular amongst customers and staff alike. Phones 4u staff really got behind this worthy cause, holding raffles and fancy dress days to drive sales of the Samsung U800 Pink and increase the donation.”
Mark Mitchinson, vice president at Samsung Mobile UK and Ireland, continued: “The Samsung U800 has proved to be an incredibly popular handset, so setting up this scheme was a great way to raise money for breast cancer research. We’d like to say a big thank you to the public and the staff at Phones 4u who have all helped us to raise such a large amount for such an incredibly important cause.”