Samsung Electronics has announced plans to expand its market position in Europe, following the successful deployment of LTE in the US.
Samsung has created a specialist organisation, Europe Network Operations (ENO), with the aim of delivering bespoke solutions while also expanding its human resources in the region.
As a centre of 4G business in Europe, the new organisation will establish a comprehensive strategy and generate a high level of synergy among geographically dispersed local offices throughout the region. The ENO will be based in Samsung’s European HQ in Chertsey, UK.
In addition, the ENO plans to cooperate with European operators to find the most effective methods to handle mobile data traffic. Tailored to the business plans and local requirements of operators, Samsung will offer relevant, innovative solutions and progress field trials. The ENO will work to enhance LTE expansion in the European market.
Along with strengthening its presence in the region, Samsung aims to increase awareness of its field-proven LTE solution. Through the use of intelligent radio resource allocation technology, Samsung’s Smart LTE solution improves the overall network capacity and coverage.
The solution also enables high quality voice and data services in dense urban areas and rural environments while reducing the required number of base stations.
Youngki Kim, executive vice president and general manager of telecommunication systems business of Samsung Electronics, said, “We believe that ENO will play a pivotal role for Samsung in helping us achieve significant 4G LTE success in Europe, through the introduction of our advanced LTE technologies.”
“Building on our 30 years of experience in the telecommunication systems industry, Samsung will prove that it’s the most reliable partner in Europe, as we have done all around the globe” he added.
Based on the wide range of field experience of OFDMA technology, Samsung has successfully won seven commercial LTE contracts and partnered with more than 30 global operators.