Saxo Bank corners mobile trading market

Saxo Bank, the online trading and investment specialist, has launched SaxoMobileTrader HD to provide the optimal trading experience to mobile traders.

Offered to clients and partners, SaxoMobileTrader HD allows users with high resolution devices to stay updated with the markets, view their account status, and fully manage their positions and orders across multiple asset classes.

The introduction of SaxoMobileTrader HD follows the successful launch of SaxoMobileTrader for iPhone in October last year.

Julius Heslet, product manager at Saxo Bank, commented: “We are through our mobile solution enabling our clients to trade wherever they are, using the familiar and easy to navigate interface, allowing for convenient access to their portfolios.”

SaxoBank’s Mobile offering now covers the majority of the widely fragmented mobile market. Whether the client has a brand new HTC, a Palm Pre, an older BlackBerry model, an iPhone or perhaps a middle range Nokia device, the application will automatically detect the best settings for the device and provide the optimal trading experience.

Heslet added: “Increasing investor sophistication and mobile lifestyles have meant that individual investors and traders are even more in need of accessing their portfolios on the go. Almost 40% of our mobile trading clients are using iPhones, and as a result we have witnessed a large demand for smart phone solutions. When commuting to work, out to lunch or just away from your desk our mobile services allow traders to always be connected to our full suite of products. The latest addition to our range of trading technologies further empowers our clients, whenever they need it and wherever they are.”

SaxoMobileTrader HD and SaxoMobileTrader for iPhone reflects the growing smart mobile device market. Despite the economic downturn and a projected 2.5% drop in global mobile device shipments in 2009, smart phones made up about 14% of all mobile devices shipped globally in 2008 and should increase to more than 17% of the total in 2009, according to new projections from ABI Research in New York.

Heslet continued: “We are witnessing a constant growth in the demand for smart phones and wireless handhelds. This is a trend we believe will continue to drive the development of mobile trading. With SaxoMobileTrader HD and SaxoMobileTrader for iPhone complementing our first SaxoMobileTrader release, we now cover the largest segments of the smart phone market.”

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