ScanSource Communications Europe Back on the Road with Avaya

ScanSource Communications Europe continued its regular IP Office roadshows in conjunction with Avaya with three events across the UK in July. 70 resellers attended the event at the Avaya offices in Guildford, while a further 40 resellers joined ScanSource in Huddersfield and another 35 in Bellshill, Scotland.

The morning sessions at the roadshows focused on the Avaya IP Office offering, giving an overview of the latest developments included in release 8.1, while attendees were also given the opportunity to learn about how to position IP Office in the mid-market and Avaya’s networking portfolio, as well as receive guidance on how to better sell full solutions. Finally, time was dedicated to the various services that are available to resellers through ScanSource that can be offered with hardware sales to increase margins and offer end users wrap around solutions that encourage repeat business.

The afternoons were aimed at a more technical audience and delved deeper into the technical aspects of IP Office release 8.1 and provided information about the Avaya Ethernet Routing Switch 3500. This session was presented by Terry Jones of Avaya, who gave attendees a live demonstration of the new IP Office release and ERS 3500, giving resellers’ technical people the chance to ask questions and get instant feedback.

“Besides the obviously valuable information that these free-of-charge roadshows deliver to resellers there are additional benefits to attending,” said Iain Murdoch, Training Development Manager, ScanSource Communications Europe. “It’s an opportunity for our partners to meet the ScanSource personnel that they might not see on a regular basis, while also providing access to Subject Matter Experts and senior staff from Avaya. This gives our partners the opportunity to get direct answers to their queries and share experiences for the benefit of the Avaya channel.”

“These regular update events are a fantastic opportunity to hear directly from the people at the manufacturers and distributors upon whom we rely,” said reseller attendee Jon Shepherd of Smartech. “The events are very informative and practical and therefore highly valuable to our business – I’ll definitely attend future events and encourage colleagues to do likewise.”

For full details of all the various upcoming courses, resellers can visit

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