ScanSource Communications Presents an Avaya Marketing Masterclass

ScanSource Communications Europe, in conjunction with Avaya, is running a second Marketing Masterclass on Wednesday 19th May.

Delivered by Patti Moran, Avaya’s Worldwide Channel Marketing Director, the half day session will be held at the Avaya HQ in Guildford. This exciting and educational seminar is ideal for Avaya resellers without a dedicated marketing resource, as well as those that have marketing but want to better understand how to leverage Avaya’s marketing tools, such as the new Market Leaders program.

ScanSource is inviting their resellers to join Patti Moran, Michelle Jones (EMEA Channel Marketing Director) and members of the Avaya Channel Marketing team for a focused session looking at marketing and lead generation.

During the seminar, Moran will share a specialised core curriculum, especially developed for Avaya resellers to make them more successful in marketing. The session will arm resellers with the best marketing tools for the job and will include demonstrations on how to use PMC and hot off the press SME demand generation.

“Resellers are keen to learn more about generating sales through marketing activities and that is why ScanSource is delivering workshops like the Avaya Marketing Masterclass,” explains Jim Robertson, Business Development Director at ScanSource Communications Europe.

“ScanSource and Avaya have invested in a number of tools to make doing business easier and this workshop will cover marketing best practices as well as explain how resellers can utilise the Avaya tools to grow their businesses”.

Avaya resellers that want to learn more about marketing, whether they have a dedicated marketing resource or not, should aim to attend this Marketing Masterclass, an opportunity not to be missed. To register please email

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