ScanSource Europe Expands Sales Force to Boost Reseller Growth

ScanSource Europe has increased the size of its sales team with the addition of several new Account Managers over recent months and more set to follow. The appointments reflect the value added distributor’s commitment to focusing on the specific needs of its growing number of reseller customers across Europe.

In addition, ScanSource has appointed new Business Development Managers in Germany, Italy and the UK. Field-based, and working closely with local representatives of ScanSource’s vendor partners, Business Development Managers are invaluable resources for resellers. ScanSource BDMs use their in-depth market knowledge to gauge reseller needs, offer tailored advice and training, and organise suitable events to bring the channel closer together.

The new appointments are good news for ScanSource’s vendor partners, as well as for resellers. “By adding BDMs and Account Managers, we are reinforcing our commitment to stimulating growth in the channel,” said Maurice van Rijn, Sales Director Northern Europe, ScanSource Europe. “As the resellers develop, the entire market expands: manufacturers enjoy extended reach and benefit from increased awareness of their products.”

ScanSource says their Account Managers have built a reputation for having advanced product knowledge and the ability to go beyond simply taking orders and provide valuable advice to resellers. The team of Account Managers now has further resources to provide established resellers with the excellent service levels, individual care and personalised advice that they have come to expect. In addition, specific team members will now be able to focus explicitly on partner development.

“Account Managers in our Partner Development Team have been given one key task,” said Richard Gregoire, Sales Director Southern Europe, ScanSource Europe. “We want them to help resellers to discover their true potential. They work to grow, advise and educate partners, introducing them to new verticals and encouraging them to diversify product portfolios.”

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