The 2011 catalogue sees 2010’s successful format maintained, meaning the focus remains on manufacturers’ latest and most popular products with the inclusion of a large number of product comparison matrix charts to distinguish between an individual vendor’s offering and help guide resellers towards the right product.
For ease-of-navigation, ScanSource has again divided products into colour-coded sections, helping resellers to quickly find what they are looking for: Services, Terminals & Software, Industrial Scanners, POS Scanners, Printers & Software, POS Printers, Wireless & RFID, POS Touchsystems and POS Peripherals.
There are also some additions for 2011. A healthcare section, giving an overview of products and solutions available for this vertical, makes things easy both for resellers already selling into healthcare and those that are new to this rapidly growing and important market. Also included this year are the key products from Mobilis, a manufacturer of protective casings that recently partnered with ScanSource Europe.
"In 2010 we decided to go green, printing fewer copies of a lighter catalogue focusing on key, new and popular products," said Bert Fonderie, Vice-President Merchandising, ScanSource Europe. "Resellers welcomed this easier-to-use catalogue, so we continued this concept for 2011.
"Our eCatalogue is the place to go for a regularly updated product listing, with the available configurations and part numbers. The printed catalogue features just some of the huge number of products we distribute; it points resellers in the right direction. Resellers are invited to browse the catalogue, and if they need more information, answers to their technical questions, or advice on any part of their business, they should just give a call to one of our Account Managers who are always on-hand to help."