Sennheiser Announce Partner Day

Sennheiser has announced a Partner day event for its business communications division at the Williams F1 Conference Centre in Oxford. The event will give Partners the opportunity to gain an insight into strategy going forward in 2014 and to tackle some of the industry’s most important topical issues, as well as providing the chance to discuss upcoming plans with Sennheiser senior management.

Introducing the event is Jane Craven, UK Telecoms Sales Director. Lars Rasmussen, Sales and Marketing Director at Sennheiser Communications in Denmark and his colleague, Director of Product Management, Johannes Kaulfuss will then provide insight into Sennheiser Communications global strategy and showcase new and future product offerings.

Dominica Parkes, Lync Technical Solutions Specialist and David Hipwell, Lync Sales Solution Specialist will both present on the Lync opportunities for resellers.

Debbie Osborne from Sovereign Housing will then be providing information on a recent case study detailing why Sovereign chose to move to Lync, the decision making process around this, and how it was executed. This will be an excellent contextual resource for partners interested in expanding their knowledge of market transition to help drive future growth.

Marketing support for partners will be discussed, including updates to the partner portal, Experience Sennheiser campaign and the benefits to partners of being signed up to Sennheiser’s Selective Distribution Agreement (SDA).

Offering support for partner stability and long-term success, the SDA is designed to strengthen the great reputation of the Sennheiser brand by ensuring that the same high distribution standards are applied everywhere, and that customers receive the consistently excellent service they have come to expect. Authorized partners will discover the benefits of a strong brand and receive a seal of quality that can be used in advertising, along with access to Sennheiser’s media database, marketing material and as an approved partner the reassurance to customers that they have bought an original Sennheiser product.

Following the event attendees will have the chance to take a tour of Williams’ collection of F1 cars and go for a spin in an F1 car simulator with instruction from experienced operators, who’ll also be keeping track of lap times and handing our prizes to the winners.

A valuable opportunity for anyone working in today’s headset industry, the event will take place on the 25th of June at the Williams F1 Conference Centre in Oxford. Places are limited so those who wish to attend are advised to register as soon as possible.

What? Sennheiser Partner Day 2014
When? Wednesday 25th June 2014
Where? Williams F1 Conference Centre, Grove, Wantage, Oxfordshire, OX12 0DQ

For more information, including a detailed itinerary, or to register for the event please contact Charlotte Gaskin on

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David Dungay

Editor - Comms Business Magazine