Sennheiser Communications has appointed Michael Waterworth to Distribution Sales Manager. In his new role Michael will work closely with Sennheiser UK’s distribution partners to educate the channel on the benefits and margin opportunities of Sennheiser headsets.
Michael was previously Corporate Sales Manager for Sennheiser in the north of the UK. He has considerable expertise in managing channel relationships in the telecoms sector and in his new role will report to Steve Bailey, Business Area Manager, for Sennheiser UK Telecoms.
Sennheiser has a channel-only model through its distribution partners Nimans, Corptel UK, Go2, Westcoast and Triade. Sennheiser can offer the channel traditional telephony headsets as well as UC optimised headsets for both wireless and wired applications.
Commenting on Michael’s promotion, Steve Bailey said, “Moving Michael to head distribution sales utilises the talents of an experienced member of the Sennheiser team to support our distributors. The channel strategy we follow provides our Sennheiser resellers with the best of both worlds – direct support from Sennheiser when required, complemented by efficient distribution and additional services from our distribution partners. Michael’s experience will ensure effective relationships with our distribution partners.”
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