Sennheiser Communications has appointed Adam Roach as Distribution Sales Manager. In his new role Adam will work closely with Sennheiser UK’s distribution partners to educate the channel on the benefits and margin opportunities of Sennheiser headsets.
Prior to joining Sennheiser Adam was Distribution Account Manager at Aastra Telecom and a UC Business Development Manager with TD Azlan. Consequently he has considerable expertise in managing channel relationships in the telecoms sector. Adam has over 14 years’ experience of working in both reseller and distribution channels in the IT industry. At Sennheiser Adam will report to Jane Craven, Director of Sales for Sennheiser UK Telecoms.
Sennheiser has a strict channel-only model through its distribution partners Nimans, Corptel UK, Go2, Westcoast and Neowave. Sennheiser can offer the channel UC optimised headsets for both wireless and wired applications, such as the DW wireless series and Culture wired series providing integration with UC solutions.
Commenting on Adam’s appointment, Jane Craven said, “We are very pleased to welcome on board an industry professional of Adam’s calibre at this exciting time in Sennheiser’s market expansion. The channel strategy we follow provides our Sennheiser resellers with the best of both worlds – direct support from Sennheiser when required, complemented by efficient distribution and additional services from our distribution partners. Adam is a welcome addition to the team and will ensure effective relationships with our distribution partners.”