Sennheiser Invests in Channel Relationships

Sennheiser has announced the appointment of Graham Meloy (pictured) as Channel Sales Manager for Sennheiser Communications.

As part of a drive to develop and invigorate reseller relationships in the channel, Graham‘s responsibilities include recruiting quality resellers tasked with pushing Sennheiser Telephone headsets, and further developing Sennheiser’s business relationships. His aim is to provide a “value proposition“ to resellers with a range of tools including sales incentives and margin opportunities.

“I’m excited to have the opportunity to play a key role in an important strategic focus for Sennheiser and look forward to representing a quality brand” said Graham. “With the quality of the products and support available to the resellers I expect a positive response from the channel, and in providing support, account management, marketing, joint customer visits and sales incentives I believe we will be well placed to introduce new revenue streams to the reseller channel in the near future”.

“Our reseller work in the channel is a vital part of our ongoing strategy to maximise the potential of the Sennheiser brand” said Jane Craven, Sales Director at Sennheiser Communications. “It is vital that we work closely with resellers and provide them with the tools they need to build our success in this area, and in Graham I believe we have someone who has the experience and skillset to take us forwards and further develop key business relationships.”

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David Dungay

Editor - Comms Business Magazine