Sennheiser Releases Tools to Channel

Sennheiser has launched three new marketing campaigns for its channel resellers to use for promotion of Sennheiser headsets to businesses and call centres. For each of the three campaign themes Sennheiser channel resellers will have access to a range of marketing collateral including co-brandable advertisements, e-shot templates, animated online banners and e-mail signatures.

The ‘Inspiring Award-Winning Performances’ campaign emphasises brand awareness focusing on Sennheiser’s heritage and expertise in premium audio. ‘Giving you the Freedom to Perform’ promotes the productivity benefits of wireless headsets and advantages of Sennheiser’s premium wireless DW series. ‘Unleash Your UC Potential’ can be used to promote Sennheiser’s products optimised for Unified Communications including the newly launch Bluetooth headset Presence and Sennheiser’s premium wired Circle and Culture series with leading HD voice clarity, noise cancelling microphones and patented Activegard hearing protection.

To access the campaign marketing collateral materials channel resellers can visit Sennheiser’s partner portal: www.thebluespace.co.uk

Commenting on the three new marketing campaigns, Charlotte Gaskin, Channel Marketing Manager for Sennheiser UK Telecoms, stated “The three campaigns give our channel community access to materials to promote their association with our brand, our leadership in wireless headset technology and our strong emphasis on UC multi-vendor interoperability. These are three areas where Sennheiser has a strong advantage in the headset market allowing our channel community to promote the USPs of the Sennheiser brand and products to their customers.”

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David Dungay

Editor - Comms Business Magazine
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