Sennheiser Takes Softcat To The Brits

Sennheiser resellers scooped first prize with a trip to this year’s BRIT Awards and saw Little Mix take best British single with Shout Out to My Ex.

Softcat employees enjoyed a roll call of Britain’s best musical talent up close and personal after scooping tickets for the prestigious BRIT Awards 2017 thanks to Sennheiser’s reseller incentive program.

Sennheiser has supported the BRITS for 15 years now and the winners got to see many Sennheiser users do their thing on the night – Little Mix, Bruno Mars, songsmith Ed Sheeran, the inimitable Robbie Williams and the gorgeous Katy Perry. Alongside all of these class acts, they also got to enjoy a moving tribute to George Michael, delivered by his former Wham partner Andrew Ridgeley, funky soulster Rag’n’Bone, as well as a raft of other top talent glittering in the lights.

“This was a once in a lifetime opportunity and I felt like a star! To be in the same room with so many amazing performers was just incredible. I will remember this night forever!” Commented Ellen Gardener, a winner of the incentive program.

The BRITS incentive scheme is now in its third year of rewarding partners for their hard work and dedication towards Sennheiser.

If you are a reseller and would like to grab the opportunity to mingle with the celebs at next years BRITS, then get in touch with your Sennheiser account manager to find out more.

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David Dungay

Editor - Comms Business Magazine