Peter has a wealth of experience in the telecoms marketplace and has helped transform Servassure following the acquisition by Daisy Group Plc in August last year.
Orr’s focus will now be on driving sales with BT, across all UK channels and the internal Daisy group.
He said of his new position: “From very challenging times last year, many of our partners have stayed loyal to us, including BT who I am very much looking forward to working with this year.
“With backing from Daisy we have re-established the Servassure name and our goal is to now deliver a quality service and professional account management to all our partners.
“2010 is already proving an exciting year, with a lot of new things happening and larger partners coming on board, so people can expect to hear a lot more about Servassure in coming months.”
Prior to Servassure, Orr held senior positions with Teleware Plc, PNC Telecom, Worldcom International and Siemens making him a well respected and well known figure in the telecoms industry.