Shazam, the media discovery company, today announced the hire of Miles Lewis as its Vice President Ad Sales for the UK and Europe.
Lewis will lead efforts to expand advertising opportunities within the Shazam App as well as help global brands to make their TV adverts Shazam-enabled. Interactive TV advertising using the Shazam for TV service has proved immensely popular in the United States, attracting “A-list” brands such as Procter and Gamble, Unilever, Pepsi, Honda, and Twentieth Century Fox Entertainment.
With more than 20 years in communications, including AOL and Yahoo!, Lewis is a leading professional in digital media. Lewis has also built award-winning sales teams during his time with AOL and, more recently, for Last.fm where he formally launched the commercial function in 2007.
Shazam connects more than 180 million people, in over 200 countries and 30 languages, to the music, TV shows and brands they love.