For each app purchased 20% of the price is contributed to the Global Fund to fight AIDS, Tuberculosis and Malaria. (RED) funds are directed to HIV and AIDS programs in Africa.
“(RED) enables consumers to positively impact the lives of those living with AIDS in Africa through their purchases of products and we are incredibly honoured to be the first mobile app company to partner with them,” said Andrew Fisher, CEO of Shazam.
“Given our popularity and that we already have more than 10 million iPhone and iPod touch users around the world, (SHAZAM)RED is a powerful way for our audience to create real change in the world.”
“In the three years since (RED) launched, our partners and events have generated $140 million for the Global Fund, 100% of which flows straight through to AIDS programs in Africa,” said Seb Bishop, CEO EMEA, (RED).
“We’re excited to expand our reach further with Shazam, one of the most recognised and exciting brands in the digital space. Music is core to our brand, and (SHAZAM)RED will be another great way for music fans to make a real impact on the lives of those living with HIV in Africa.”
(RED) is a simple idea that transforms the collective power of shoppers into a financial force that helps those affected by AIDS in Africa. The goal of (RED) is to create both awareness and a sustainable flow of money from corporations into the Global Fund. Shazam is the first mobile app developer to link up with (RED) and joins several iconic brands including American Express, Apple, Bugaboo, Converse, Dell, Emporio Armani, Gap, Hallmark and Starbucks.