ShoreTel Reinforces Commitment to Resellers

ShoreTel has announced Certification Central, a new learning management training system associated with ShoreTel University; an updated reseller dashboard, a critical partner relationship management tool; and a revitalised store for resellers, for quick and easy access to print-on-demand ShoreTel collateral and other demand creation tools – all available internationally.

Mirroring the simplicity of its Champion Partner Program, ShoreTel says it strives to provide resellers with easy-to-use tools that support a successful business relationship, while delivering some of the best product and service margins in the industry.

These updates made to the Champion Partner Program are specifically for the benefit of the reseller community.

ShoreTel’s new Learning Management System, now known as Certification Central, has been revamped to provide easy-to-manage tracking of courses, certificates and calendars to provide a higher level of service to the reseller. These changes have made managing certification requirements for ShoreTel’s Champion Partner Program even easier.

ShoreTel’s training enables resellers and customers to learn via the method that best fits an organisation’s individual needs – whether that’s classroom, Web or self-paced training. Every certification class is available in person and online – giving both resellers and customers access to training-on-demand or in-person. Additionally, training “labs” can be accessed remotely, so participants can experience real-life scenarios without needing their own equipment.

Champion Partner Dashboard for Resellers

The enhanced reseller dashboard continues the company’s tradition of making it easy for resellers to do business with ShoreTel and provides comprehensive benefits not found with most other vendors. The dashboard is a one-stop-shop for reseller partners to instantly take a pulse on their business. Summarising a reseller’s current status and key partner metrics, the all-in-one dashboard reflects the requirements achieved for the present Champion Partner tier and highlights any gaps. The dashboard also provides daily updates for resellers to view and analyse their total ShoreTel business, customer satisfaction, TAC utilisation, certified resources and details of their customer support contracts.

Reseller Store Updates

Accessible from the website dedicated to resellers and their customized dashboard, resellers can easily co-brand collateral – such as brochures, reference guides, solution briefs and product specification sheets – in just a few simple steps. Customisation is completely free to resellers and can be locally printed and delivered by ShoreTel’s vendor, for ultimate ease and convenience. It’s a one-stop-shop to building a successful demand creation activity – whether lunch-and-learn, trade show or customer appreciation event.

Tom Hamilton, senior director of worldwide channels at ShoreTel, commented, “Remarkably, ShoreTel’s partner reseller programs, tools and resources rival those of our billion-dollar competitors – while delivering even higher levels of partner satisfaction and margin performance. ShoreTel’s 5-Star Partner Reseller Program, as recognized by Everything Channel, is a 100-percent channel-driven model, reinforcing ShoreTel’s commitment to brilliant simplicity in making it easier for resellers to do business with us. This means resellers can be confident they will earn more in a ShoreTel partnership.”

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