News

Siemens and Integra Drive UC into Mid Market

Unified Comms
Integra ICT (formerly known as Anglia Telecom) is pleased to announce it is one of the first resellers chosen by Siemens Enterprise Communications to promote its next-generation unified communications (UC) product suite. Integra will be promoting these new products to mid-tier organisations in the UK to support Siemens’ current business objective to become a major mid-market unified communications vendor.

According to a mid market report compiled by Ofcom, many mid market companies are not maximizing the effectiveness of their existing communications services, which is impacting overall efficiency and performance.

Siemens’ new mid market UC offering, OpenScape Business and OpenScape Enterprise Express, is based on the company’s proven UC platform. Its new product suite has been developed to satisfy a growing demand for anywhere working and bring your own device (BYOD) initiatives, both of which are widely offered by mid market companies to facilitate flexible working practices such as home working.

Siemens’ next-generation UC solution is based on SIP technology, a signalling communications protocol used for controlling multimedia communications over IP networks. It synchronises different communications channels (voice, video, text, chat, email, social media and so forth) to provide businesses with a fully integrated communications solution and makes use of existing equipment such as handsets or cards.

It also manages these different channels and devices (laptops, Smartphones, Tablets) in real-time and seamlessly interfaces with commonly used applications (Microsoft Exchange, Google+ or hosted email services), giving onsite and virtual workers an easy and flexible way to manage their communications requirements.

Comments Pas Ruggiero, CEO of Integra ICT; “We are really pleased to be involved in this campaign. We have extensive experience of Siemens’ product portfolio and a good relationship with their technical and support teams. It has always been our ethos to work in partnership with clients to implement systems and networks that are right for their specific needs. The different package options available with OpenScape will help ensure our clients’ transition to IP telephony is a simple and straightforward process.”