Now in its 14th year, and in conjunction with the Daily Telegraph, the National Sales Awards is the nation’s foremost awards program for the sales industry.
The Technology Implementation category was open to any company who has implemented a technical project to aid or assist in the sales process. The judges looked specifically at customer response, business planning, financial growth directly linked to the technology as well as a full project plan.
siptel chose to highlight an implementation for a successful international leisure travel group, whose main drivers for change were reducing operational costs and enhancing functionality. siptel proposed the implementation of the Avaya Communications Manager, integrated to an Avaya SIP server, whilst still using the existing Cisco handsets. siptel recognised that the travel group would be able to retain and enhance the call centre functionality across SIP, implementing Avaya’s Communications Manager integrated with a SIP server. Crucially for the budget-conscious leisure business, they could keep their existing Cisco handsets which would keep costs down whilst still enhancing functionality. The integrated technology that siptel identified for them also meant that the call centre agents and back office staff could be retained at the same location, eliminating potential relocation costs.