The amount of data is equivalent to half a million simultaneous viewings of one of the latest films from Sky Movies, or the entire population of the city of Edinburgh all watching a movie on Sky’s network at once.
The figures show that, as the only ISP that has never had any usage caps, fair-use policies or traffic management on its unlimited products, more and more of Sky Broadband’s 4.4 million customers are making the most of the truly unlimited packages available including Sky’s newly announced superfast, superunlimited fibre broadband product.
Lyssa McGowan, Director of Communications Products at Sky, commented: “It is a reflection of the way people use the internet today that we have hit this milestone on our network, which now reaches 84% of UK homes.
“Over recent years, data consumption has grown exponentially. Thanks to home WiFi, we’re now seeing several people online at the same time in the same home – whether that’s at their PC or laptop or, latterly, browsing on their tablets and smartphones while watching television. This has come at the same time as an explosion in online video, online gaming and, in particular, TV on demand, with more and more of it in HD.
“This level of data traffic explains why households want the peace of mind of totally unlimited broadband, with no risk of exceeding download limits, while a growing number want the superfast speeds fibre provides.
“At Sky we’re proud to have been a part of supporting this trend this through innovative services like Sky Go, and that’s why our cutting-edge broadband network has been built with video in mind.”