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snom Delivers HP Lync Optimised IP Phones

snom Technology AG has announced today that it will market and sell HP’s Lync-optimised desktop IP phones.

snom is an HP channel partner and will market and promote the HP 4110 and HP 4120 IP phones through its global network of distributors and resellers. snom and its partners begin selling the phones in June.

“As the market for Microsoft Lync expands, businesses require the flexibility to deploy solutions that fit their specific needs, whether that’s Lync-optimised devices or Lync-qualified devices,” said Michael Knieling, chief operating officer of snom Technology AG in Berlin. “We can offer more choices to our customers, whatever their needs may be.”

HP 4110 and 4120 IP phones are optimised for Lync, which means they are designed from the ground up according to Microsoft Lync specifications, and are pre-installed with Microsoft’s Lync software, work only in a Lync UC environment and feature tight integration with Microsoft applications including calendars and contacts.

In contrast, Lync-qualified phones such as snom’s work in a Lync environment as well as an IP-PBX environment, are customisable, have their own firmware and may have their own unique calling features distinct from Lync.

By partnering with HP, snom will deliver to its customers enterprise capabilities including PC/phone integration, click-to-call and Lync server integrated manageability. These features, currently unavailable on Lync qualified devices, will also be uniquely available for snom UC edition phones later this year.

HP will provide tier 1 support for the 4110 and 4120 IP phones, snom and its partners will be responsible for go-to-market activities, including sales and marketing of the phones.

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David Dungay

Editor - Comms Business Magazine

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