Snow Software announces enhanced partner programme

Technology intelligence vendor Snow Software has enhanced its global partner programme.

The new programme, which will launch in January 2021, focuses on strengthening the relationship between solution providers, customers and Snow. This aims to better address the evolving requirements and increasingly complex IT environments of organisations around the world.

“Now more than ever, technology providers and partners need to offer solutions that can quickly and effectively address significant business challenges,” said Brian Allison, vice president of global channels and alliances at Snow. “It is critical that organisations get visibility and insight across their software, hardware, applications and cloud investments, wherever and however those assets are being used. With the new Snow Partner Programme, we are empowering our partners to deliver even better outcomes for our joint customers.

“These changes also provide expanded opportunities for partners to grow with Snow. Having recently surpassed $100M in annual recurring revenue, we continue to strengthen our leadership in software asset management, SaaS management and cloud management, and investing in our partners is a critical component in realising our vision for true technology intelligence.”

As part of the launch, partners will be eligible for new benefits based on the value provided to customers. Tiered to recognise partners at each phase of the customer lifecycle, benefits include new deal registration incentives, including partner profit protection for co-selling opportunities. Partners will also benefit from new renewal and customer success rebates, and increased investment opportunities with Snow co-marketing and market development funds.

Allison added, “With the Snow Partner Programme, we are setting the foundation to drive customer success from the first conversation all the way through achieving major milestones with the winning combination of the Snow platform and partner services.”

Additional benefits will include enhanced partner training and certifications covering cloud, SAP and software asset management. There will also be a new partner portal with enhanced self-service capabilities.

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Charlotte Hathway

Charlotte is the editor of Comms Business and writes content to inform and educate the Channel about the latest technology and business developments from across the industry. Prior to her current role, she wrote for other MA Business titles New Electronics, Land Mobile and Critical Communications Today. Before moving into journalism, she spent five years working in public relations and has worked with various technology companies spanning telecommunications, cyber security and software development.

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