The artists have collaborated to provide a playlist of songs inspired by recent journeys they took. The Stereophonics for example, created a playlist inspired by their tour bus travels from Newcastle to Glasgow, whilst Keane traveled a lot of their last tour by night train and have put together a soundtrack for rail journeying through the night. Other playlists can be found from Amy MacDonald, Erick Hassle and Delphic.
The campaign was created to support the partnership between 3UK and Spotify that gives customers buying the Sony Ericsson Xperia X10 or Vivaz Spotify Premium free for two months. Other campaign elements include a series of print adverts, along with a competition on 3UK & Sony Ericsson’s Twitter site, Twentertain_Me, offering consumers the chance to win a trip to a concert or festival of their choice.
Customers visiting the 3 stores over the May Bank Holiday are also in with a chance of winning a music themed holiday to New York, by simply receiving a demo of the Sony Ericsson Xperia X10 or Vivaz and entering the draw.
The Sony Ericsson Xperia X10 is the manufacturer’s first Android phone on 3. The handset features multi tasking applications like Timescape which allows communication with one person in one place and includes a scrolling application that shows updates from Facebook, Twitter, recent photos, text messages, emails and Spotify tracks.
Natasha Blest, 3 marketing manager UK and Ireland at Sony Ericsson UK, said: “We’re really excited to be rolling out the final phase of this campaign on such significant handsets. The Xperia X10 is the first in a family of phones to delivery a constant user experience where communication truly becomes entertainment.”
Faisal Galaria, VP business and corporate development at Spotify, said: “We’re thrilled to be working in partnership with Sony Ericsson and 3. The Timescape and Mediascape applications on the Xperia X10 are such clever ways to integrate the Spotify experience into the handset, that this, combined with our collective knowledge and passion for music means we can bring our music service to an even wider audience in the UK.”
Sylvia Chind, head of branded device at 3 UK added: “ Being able to bring together a great music promotion for our Xperia and Vivaz customers is truly exciting for us. We believe a powerful network is key giving our customers the best Spotify experience on their Sony Ericsson handset.”