As the Official Handset of the 2010 FIFA World Cup, Sony Ericsson has devised the tournament which will see over 100 aspiring footballers, from 16 different teams, come together to celebrate a summer of football. The tournament aims to raise over £24,000 for Honeypot, the charity that supports vulnerable children and young carers aged 5 to 12 years with respite holidays and long-term support programs.
The teams including Sony Music, 02, T-Mobile and Vodafone amongst others, will be pitched against each with the winning team getting the chance to take on one of footballs legendary goalkeepers, Dave Beasant in a sudden-death penalty shootout. The team member who scores the most penalties will win the ultimate dream prize – a pair of 2010 FIFA World Cup tickets courtesy of Sony Ericsson and a Sony Ericsson handset.
Richard Dorman, senior marketing manager, Sony Ericsson UK and Ireland, said: “We’re proud supporters of Honeypot and sponsors of the 2010 FIFA World Cup so the football challenge is a great activity to raise funds for a great cause. Our goal is to raise as much money as possible for Honeypot and with such an incredible prize on offer, it’s no surprise that we have managed to get 16 teams to take part.”
The football charity tournament is the latest in a series of events carried out and sponsored by Sony Ericsson in support of Honeypot. The charity gives disadvantaged children the chance to have a childhood by providing opportunities to play in a safe and nurturing environment. The holidays include trips to the beach, swimming, riding bikes and toasting marshmallows over camp fires. These activities create wonderful memories and something exciting to look forward to throughout the year, knowing they will return each year until they are 12 years old.