Chosen for its unique combination of compact size and performance with a comprehensive range of features, the accolade highlights Sony Ericsson’s commitment to deliver smartphones optimised for communication and entertainment through its Sony Ericsson Xperia smartphones.
Editors from 50 special interest magazines across Europe singled out the Sony Ericsson Xperia X10 mini as their number one mobile phone, highlighting the mobile phone’s style and design features and the easy way you can use it to communicate with just one hand. This recent accolade follows the earlier announcement that the Sony Ericsson Xperia X10 mini has received the prestigious Red Dot Product Design Award 2010.
The official award citation from the EISA jury reads: “Xperia X10 mini from Sony Ericsson is a very small and stylish mobile phone. Nonetheless, it delivers excellent performance with a comprehensive range of features such as GPS, WiFi, 3G and a 5 megapixel camera with flash. The phone runs on the Android platform and offers users the full benefits of a much larger device although its touch screen size is just 2.55-inch (6.48 cm). Its small size and weight and variety of vivid case colours make it perfect for introducing the fairer sex to smartphone technology.”
“We’re delighted Sony Ericsson has been recognised for refining the smartphone user experience,” said Timo Maassmann, global product marketing manager at Sony Ericsson. “Over time, the relationship people have with their mobile phones has changed significantly. Consumers have moved away from using them as pure communication tools to creating a more personalised entertainment experience. As a result, mobile phones were growing in size. Sony Ericsson has identified the need for a compact and powerful mobile phone with all the benefits that come from a smartphone platform.”