Sony Ericsson’s FanWalk is back

Sony Ericsson is inviting music fans to apply for the second annual Sony Ericsson FanWalk experience for the chance to attend the 2009 MTV Europe Music Awards and win the ultimate prize of presenting an Award live on stage. Sony Ericsson is partnering with MTV Networks International for the fourth time, to offer all music lovers this once in a lifetime music adventure that will see 100 dedicated fans walk from Hamburg to Berlin, from 27 October to 5 November.

An unforgettable experience, a music adventure, a thrilling challenge – and 99 of the most dedicated music fans from all over Europe: that is Sony Ericsson’s FanWalk, enabling music enthusiasts to be part of an international movement of fans.

Participants will be selected from 15 countries and will walk FanWalk together from Hamburg to Berlin to join one of this year’s greatest music events, the 2009 MTV Europe Music Awards. It’s all about establishing new and lasting friendships with people from different cultural and ethnic backgrounds, and forging a sense of unity among music enthusiasts throughout Europe.

On their way to music, FanWalkers will have to overcome exciting challenges to qualify for the MTV Award presentation. For example, in 2008 FanWalkers had to find instruments for free and busk for charity. From karaoke to Halloween, from live gigs to band bowling and singing beside the fireplace, FanWalkers celebrated music like there was no tomorrow.

On arrival in Berlin, the final day of the mission, the 100 FanWalkers will all receive tickets to the 2009 MTV Europe Music Awards and will join their music idols at the legendary after-show party on November 5. But that’s not all: one selected FanWalker will have the unique opportunity to present an MTV Award live on stage.

Robert Styppa, Head of Marketing Western Europe at Sony Ericsson, comments: “Having had a big success with the Sony Ericsson Fanwalk to the MTV Europe Music Awards in 2008 it was logical for us to continue to build on this property in 2009. There continues to be a growing demand for innovation between music and mobile technology, and as the communication entertainment brand we are continuously working towards providing consumers with unlimited entertainment”.

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