The new three-year agreement will see South West Communications Group back the Chiefs as the club’s main sponsor and first team sponsor until the end of the 2010/11 season.
The final details of the deal have been sealed just days after Chiefs recorded their biggest points tally of the season so far after scoring 11 tries against Rotherham Titans. After securing maximum league points in November, Chiefs are just three points behind the National League One leaders Leeds Carnegie, who they play later this month.
Exeter Chiefs’ chief executive Tony Rowe said: “This news has buoyed the club at a very important stage of the season when the Chiefs are going all out to continually replicate the kind of performance we saw at the weekend.
“The club is grateful for South West Communications Group’s continued support in what is a tight time for many businesses and we hope we can repay their loyalty with even more success on the pitch.”
South West Communications Group, which provides communications solutions, data and Internet services to businesses across the UK, is based in Exeter’s Sowton Industrial Estate and is celebrating its 25th anniversary this year.
The group’s managing director Harry Langley said today: “As a company, we have enjoyed watching Exeter Chiefs evolve from the amateur club I used to play for into the thoroughly professional outfit it is today on the brink of Premiership rugby.
“We are in the fortunate position of not being significantly affected by the credit crunch with extra business being constantly generated by our sales team helped by our exposure through the Chiefs. This has given us the confidence to extend our deal with the Chiefs for another three years, making it 18 consecutive years in total by 2011. It must be one of the longest commercial relationships in any sport.”