Spirent Communications’ device intelligence business unit has announced that it has won a service contract from CoopVoce, one of the largest mobile virtual network operators (MVNOs) in Italy to provide its Tweakker solution. This will provide over-the-air (OTA) device configuration settings to CoopVoce’s growing and diverse ‘bring your own device’ (BYOD) fleet, for improved customer experience and increased revenues.
The MVNO is a new venture of the giant retail chain COOP, which has more than 1,000 hypermarkets and supermarkets in Italy. Last year, CoopVoce’s success was such that it has become one of the largest virtual carriers in Italy with over 500,000 shoppers having bought a pre-paid CoopVoce SIM card. Each month, thousands more shoppers buy a CoopVoce SIM card at Coop Italia checkouts.
Matteo Gamberini, Head of Operations and Business Offers at CoopVoce, comments: “Tweakker has effectively become one of our Customer Care assets providing CoopVoce customers with the ultimate mobile user experience. With Tweakker, we can continue to build our user base without concerns about getting CoopVoce SIM users online quickly and generating high-value revenues as a result.”
Dennis Poulsen, Spirent Tweakker’s general manager, adds: “Clearly, we’re delighted to expand our footprint in the Italian MVNO market with CoopVoce. Our joint goals are to provide CoopVoce’s mobile users with the best customer experience and for the MVNO to improve OPEX.”
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