Sprint completes rebrand

The Sprint Group has completed their company rebrand to reflect the evolution in product growth and the bringing together of of their divisions around the UK.

Paul Leonard, Group Director at The Sprint Group said: “Since Sprint was established in 1992, we’ve seen a remarkable rise in the number of businesses operating in the technology and telecommunications market. Prior to our latest rebrand, we had been operating our divisions independently, starting with mobile communications and over the years adding IT support, telecoms and finally telematics to our armoury. We recognise that being able to offer any size of business the complete package of communication and business technology solutions puts us in a unique position within the marketplace and therefore combining our expert teams into one Group, under the Sprint banner enables us to offer a one stop solution for organisations, large and small.”

Leonard adds, “Typically, UK businesses have had the time-consuming task of procuring many different suppliers for their business technology and communication requirements and, our vision has been to methodically build our talent internally and work hard in creating the best relationships with exceptional suppliers so we can offer our customers independent, best in class technology, adding value to their business and helping them thrive.”

With this launch The Sprint Group are now unifying all their assets behind a clear, fresh and revitalised brand.

The rebranding includes a top-to-bottom redesign of the Group’s website, logo, graphics, communications and correspondence. The Sprint Group new brand assets include a bold, colourful logo, which has been designed to stay true to the Sprint heritage by incorporating the original colour within the new design. This is also reflected within the new website and all other communication and marketing materials.

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David Dungay

Editor - Comms Business Magazine