Steve Day Lands at West’s Unified Communications Services

West’s Unified Communications Services has appointed channel heavyweight, Steve Day, to spearhead the company’s new channel strategy in the UK.

Enda Kenneally, VP Sales & Business Development at West’s Unified Communications Services, commented: “We see the channel as a key route to market for West Cloud Contact Pro. Steve’s role is newly-created at West, but one that we see as absolutely critical to our future success. We are delighted to bring Steve’s experience and commercial acumen on board. He is extremely passionate about customer experience and evangelical about the opportunities Cloud Contact Pro creates for businesses.”

Most recently employed by Sipsynergy, a Cisco HCS hosted telephony provider, Steve Day has also delivered exceptional sales results in channel roles for Avaya, Broadsoft and Mitel.

Customer experience is among the largest trends in the business world right now. Experts are predicting that it will overtake price and product as the key brand differentiator by 2020, so organisations are gearing up to ensure they can deliver. West’s own research also shows that poor customer experience leads to around £234 billion of lost value to UK businesses in a typical year.

“West Cloud Contact Pro boasts a user-friendly interface that allows Contact Centre Managers to create the kind of customer experiences that today’s consumers are demanding. Its ground-breaking capability will also allow our channel partners to create deeper relationships with their own customers,” added Steve Day. “This solution is set to take the market by storm and I am looking for channel partners who are as excited by the revenue and customer retention opportunity it offers as I am!”

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David Dungay

Editor - Comms Business Magazine