The key to this successful launch was the amount of research and testing that was carried out by the Node4 team in the months running up to the launch. Trials with Internet Service Providers, Wholesale minute providers and Resellers took place to ensure the smooth running of the service, along with end-user tests to guarantee that the solution can be used to its full potential.
Paul Bryce, Business Development Director at Node4 comments: “We knew it was the right time to launch our SIPlink service as we had researched heavily into the industry and technology surrounding SIP trunking. The research showed that businesses are demanding more choice and flexibility in their business communications; in fact currently 100% of all new PBX’s made in the world are IP compatible in reply to these demands.”
Small businesses are now demanding a more flexible approach to communications and calls to be made over broadband, along with cheaper call rates according to the research carried out by Node4. Node4’s response to this is SIPlink, which offers a saving of up to 55% on connection and annual charges compared to a traditional ISDN30 solution. Node4 can also offer significantly cheaper call charges compared to other tariff providers, along with the ability to port numbers from several top providers for free. Free geographic and non-geographic numbers are also available to SIPlink customers.
SIP trunking gives the benefit of free calls to any other SIP user, making more huge savings on calls between offices in multi-site businesses.
Competitive advantage for many small businesses is all about speed, so having a network that can be relied on is crucial. A SIP network based on Node4’s Quality of Service broadband offers this speed and quality advantage, along with the business continuity that is also a necessity. This continuity is helped with the ability to send any calls down the PSTN line connected to the site in the event of a broadband failure, ensuring calls can be made and received at all times.
It is quick and easy to add other offices into the SIPlink network as long as there is a broadband connection in place. Node4 provide free geographic and non-geographic numbers to give the business local or national presence if required.
Paul Bryce comments: “We are extremely pleased with the success and take-up of the SIPlink service. The feedback we have received has been very positive. SIPlink was a natural add-on to our existing portfolio of products which includes co-location, dedicated hosting and IP-BVN amongst others. We are always looking to expand this portfolio even further.”