Summer of Speed Incentive Programme From Mainline

Mainline Digital Communications is offering dealers the chance to hurtle around the Silverstone Formula 1 Grand Prix circuit in some of the most exciting, high performance cars in the world, as part of its three-month Summer of Speed promotion.

The twelve best-performing dealers who hit their 4GEE business connection targets and out-pace their rivals will find themselves taking part in the Silverstone Challenge – a day that offers the chance to race ten different but highly desirable cars at the world famous venue, helped out by the finest racing instructors and supplemented by first class hospitality to calm the nerves and provide plenty of refueling opportunities.

Everyone who takes part will leave with memories of an experience of a lifetime.
“4GEE is all about speed and the opportunities it creates for customers, so it makes sense to create a promotion that reinforces that message and which captures the imagination of the dealer community,” says Mainline managing director Andrew Boden.

There will also be thousands of pounds’ worth of prizes to be won during the campaign in a series of mini pit stop promotions.

“We’re expecting huge interest in the chance to drive everything from a single seater race car to an Aston Martin V8 Vantage around such a prestigious track,” says Boden. “We think dealers will be going full throttle to win a place on such an exciting day.”

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David Dungay

Editor - Comms Business Magazine

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