DRUM was launched in October 2012 as a value-added service to help service providers address the enterprise and small business market. DRUM audio conferencing will be hosted from SureVoIP’s network, enabling SureVoIP to extend the range of communications services it offers to its customers, while maintaining control over the service to ensure its customers receive the best possible call quality.
Through DRUM, SureVoIP will be able to address the growing conferencing and web meeting market. According to AMI Research, the combined audio and web conferencing market will grow year on year to reach $2.7 billion by 2014. Despite robust growth in the overall market, service providers have been relatively slow to deliver their own conferencing and web meeting services.
SureVoIP also has the option to deliver DRUM’s web meeting application to its customers, in addition to the audio conferencing service. DRUM web meetings is a central repository for every meeting a user attends, allowing participants to create meetings, present and share documents, take notes and assign tasks in the browser. It is an HTML5 application which means users can access and use it from the browser without software downloads or plugins. DRUM also has WebRTC conference calling capability which allows users to join their conference call directly from the web, with no need for an access number or PIN. DRUM web meetings is hosted by NetDev and integrates with audio through simple provisioning settings.
“Audio conferencing is a very natural addition to our services, which means an even fuller range of options for our customers,” commented Gavin Henry, Managing Director at SureVoIP. “With DRUM we can extend audio conferencing to a complete web meeting and collaboration solution and WebRTC enabled conference calls can really add value to enterprise meetings and collaboration. By hosting DRUM audio conferencing we maintain ownership of the voice quality and the billing relationship, so we know we can continue to deliver the quality of service that our customers expect from us.”
“DRUM delivers audio conferencing as a feature of a much wider web meeting and collaboration service. Users can join and control their conference calls directly from the browser or the fixed/mobile phone” said John Logsdon, CEO and Founder of NetDev. “It adds value to enterprise communications and enables service providers to build revenues from non-subscribers who are invited to the meeting or conference.”