Swinton Upgrades to IP Communications with Azzurri

Swinton Group, the high street insurance broker, has an objective to continue to grow its business through both acquisition and organic development and demonstrate that through excellent customer care, it can continue to be the leading retailer in the personal insurance market. In support of this business objective, it has signed a three year agreement worth £5.1million with Azzurri Communications to supply and manage their entire calls and lines estate.

The agreement, say the company, has seen Azzurri not only help improve customer service but also deliver cost savings across Swinton’s upgraded calls and lines estate through competitive line rentals and tariffs.

Jez Lamb, Telephony Manager for Swinton, said: “Azzurri have definitely saved us money as a business as part of the contract, but they also have taken away the headache that companies like us often face when dealing direct with the huge network operators. It’s very valuable to have a trusted supplier who can perform that management role for us and ensure we’re getting the best service.”

Azzurri installed all the sites within a three month period, enabling Swinton to proceed with the rollout of the IPT platform on schedule and with no downtime to the business.

As part of the fully managed service Azzurri also deliver statistics to help Swinton maintain visibility and drive down the costs on an ongoing basis. The statistics cover a number of key areas including figures on monthly spend, trends in call use (for example top 10 calls and top destinations) and highlight areas of possible overspend.

Lamb explains “It’s tricky and time consuming to accurately control our costs across hundreds of sites throughout the country. But Azzurri’s managed service provides me with the insight to report more effectively to the board and means we can advance as a business, as we can easily identify pockets of inefficiency and work on improving them.”

Jason Standerwick, sales and marketing director of Azzurri Communications said, “Some organisations are putting a hold on upgrading their networks and moving to IP-based systems as a result of the current economic environment. This is understandable, but forward-looking businesses who view the downturn as an opportunity, not just as a threat, will be best placed to compete in their chosen markets.”

Standerwick continues, “Swinton is a great example of such a business. They’ve demonstrated that by consolidating and enhancing their network, they’ve been able to improve customer service, gained improved management information, and seen a return on investment, all without any disruption to their business.”

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