Swyx has appointed Harald Bender as director of channel marketing. He will head up Swyx’s channel marketing team, to deliver joint marketing programmes to assist its distributors and resellers across Europe.
Bender has been working with Swyx since 1999 and for the last four years has been in charge of the company’s marketing in central Europe. In his new role, he will be responsible for all marketing relationships with the channel across Europe through the implementation of Swyx’s partner programme launched in March. He will also be recruiting new Swyx partners into its partner network in both existing and new growth markets.
He commented, “By supporting and working closely with our partners to complement their own marketing activities, the Swyx brand will be strengthened, making it easier for the channel to profit from selling our large portfolio of IP telephony solutions that suit any size of business.”