The application works by displaying relevant web pages as part of the user’s softphone and can use existing customer data to determine what information is ‘popped’ on-screen. The technology is aimed in particular at SMEs that have a customer services, help-desk or call centre operation.
Jayne Dimmick, Director Product Marketing comments on the new features, “Swyx is committed to a strategy of providing enhanced value and benefits to its channel customers and end-users. Our success in the SME sector has been largely due to the high functionality we provide compared with rival products. The introduction of the Swyx-It! Web Extensions gives both small and large companies massive potential to take advantage of the resources of the World Wide Web in tailoring customer communications.”
She continues, “Swyx-It! Web Extensions gives our business partners the ability to add value to each of their clients by providing customised web-based solutions that directly match the client’s commercial operations.
For example, using this technology it would now be possible for a customer to incorporate local content, such as mapping information based on the postcode of a caller, directly into their Swyx-It! softphone. The advantage especially for SMEs: with SwyxWare this functionality is available as a standard feature.”
Swyx has already developed a series of softphone skins with Web Extensions including integration of Google Maps. The Swyx-It! Web Extensions feature will be available in SwyxWare 6.12, out in June.