Synchronica introduces cross-platform unified messaging

Synchronica, global provider of mobile messaging solutions, today launched Unity, a next generation mobile messaging platform that enables mobile operators and device manufacturers to deliver a complete unified messaging experience.

Previously known as Synchronica Mobile Gateway, Unity works on all mobile phones, but also adds new innovations designed to make feature phones smart and smartphones smarter.

Designed to help operators and device manufacturers combat predatory moves from over the top’ (OTT) players, Unity’s uMail, uChat and uSocial services provide whitelabelled connectivity to the most widely used email, instant messaging and social networking services, thereby enriching their value added service portfolio and reducing churn with a bouquet of ‘sticky’ messaging services.

Unity’s clients deliver unified conversation with an aggregated, single-screen view of all messages from each contact (including email, IM and social networking communities, in tandem with SMS and MMS inboxes, voicemail and call logs), and an enhanced presence-enabled address book.

Unity allows users to focus entirely on those they intend to communicate with, rather than deciding which communications channel to use. All communications are consolidated into a single service, where users can, for example, reply to an email with an SMS, a twitter message with an IM or a social message with an email.

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