Synthesis Bring TECHNEDs to Channel

Synthesis, the outsourced sales bureau specialising in the technology reseller channel, has announced that they have agreed a deal to work with technology investment experts TECHNEDs. Expanding their sales model throughout the channel will leverage Synthesis presence in the sector and help increase the profitability and efficiency of its clients.

Tim Loveday (pictured), Managing Director, Synthesis said; “What we do is built on reputation and credibility, and the telecoms and IT channels rely on honest and knowledgeable suppliers. The value we bring to the Channel with the added support of TECHNEDs will assist in maximising the sales potential within our partners. I’m extremely excited about the benefits that TECHNEDs will bring to our existing and future clients. Expertise, financial investment in staff as well as an extended network means that if its technology based requirement, then we have it covered.”

Synthesis provide an outsourced sales model that provides partners with subject matter experts to build, develop and successfully close pipeline business. With 15 years experience in the channel, Tim has demonstrated his knowledge and understanding of the buying process too and Synthesis provide complementary supply chain management and marketing services.

Ed Crane from TECHNEDs joins as non-executive Director and commented; “Sales is the most important aspect of any business. To succeed when selling Technology products and services, requires years of acquired knowledge and experience. This isn’t just about knowing how things operates, it’s about providing a clever solution that best meets the customers needs. Tim has the ambition for Synthesis to provide Channel partners high quality sales acquisition services by creating and applying a strategic focus which ensures the best financial outcome. We’re delighted to be working with Tim and having Synthesis as part of our TECHNEDs family.”

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David Dungay

Editor - Comms Business Magazine