Following a highly successful 3-month trial, MMiT and T-Mobile now both agree that the new stores offer a completely new point of sale experience for customers and retailers alike. At present, T-Mobile's other stores use paper price tags for displaying price and phone information to the customers.
By introducing ZBD’s innovative ESL (electronic shelf label) solution, T-Mobile is making a move away from time-consuming, manually cut and costly paper labels, to this new highly integrated system. The new solution frees up staff to provide a much higher level of customer service while also lowering T-Mobile's carbon footprint by saving on paper costs as well as toxic inks and toners.
T-Mobile will be integrating the shelf labels directly into their current displays, creating a unique, elegant and seamless design. The new stores have been designed to position T-Mobile as a technology leader. Using ZBD’s epop 500 displays, price changes, inventory and new product information can now be seamlessly automated using ZBD's digital labels.
Commenting on the project, David Rogers, Sales & Marketing Director, ZBD, said, “T-Mobile has positioned itself as an innovator, and it has certainly achieved that by implementing our fully graphic electronic shelf labels in its new concept stores. T-Mobile has worked closely with MMiT to deliver a tailored solution that will provide them with a fast return on investment”.