TalkTalk Business Urges The Channel to Join Uk’s Largest IT Study

Partners, resellers, dealers and VARs are being urged to take part in the UK’s largest IT and telecoms study, commissioned by Next Generation connectivity provider, TalkTalk Business.

The state-of-the-nation report is being conducted with independent research body and IT publisher, IDG Global Solutions, and aims to provide a unique insight for the channel into the potential market for business grade IT telecoms and broadband.

Channel players are invited to participate in this landmark study via the TalkTalk Business website – . Upon completion of the survey, they will be able to assess their performance against competitors’ via a personalised Business Grade Benchmark ‘app’ and receive insight into end users’ IT and broadband infrastructures to generate margin rich opportunities.

It will also provide a detailed overview of how their services compare to other partner solutions on issues such as the strength of their portfolio and the level of engagement they have with customers at Board director level.

The initiative is ultimately designed to provide partners with the tools to build campaigns and offer market insights which enable them to offer strategic advice to prospects on the new technologies needed to best future-proof their business, improve productivity and generate growth.

Andy Lockwood, Product Delivery and Marketing Director at TalkTalk Business said: “The study is a first of its kind and will provide us with a comprehensive view of the current state of the UK’s Telecomms and IT infrastructure.

“The report will enable us to really get under the skin of how partners can best support UK businesses and realise how technologically advanced they currently are – providing a national channel benchmark .

“It will also investigate how the channel can help end users overcome perceived IT barriers, taking a closer look at issues such as awareness and access to hosted cloud solutions and the importance of IT strategy at Board level. The study is a great opportunity for partners to assess where they are at in the IT telecoms and broadband market, whilst getting an insight into future opportunities to generate new and existing business and increase margin.”

To take part in the study, please visit

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