As Sales Director for TDAzlan, Breen will be responsible for developing sales strategy and driving growth for TDAzlan’s enterprise and unified communications vendor partners, such as Cisco, HP, Brocade, QLogic and Avaya. As part of this role, he will be building a highly-focused sales team to be closely aligned to key customer segments and working closely with Computer 2000 business managers, to deliver new enterprise propositions that will enable resellers to open new and profitable value-added opportunities.
Breen said: “Azlan is investing in the development of unified communications and converged infrastructure propositions that enable enterprises to gain competitive advantage and help vendor partners extend their reach and drive growth. The market is facing a number of challenges at the present time and by leveraging our experience and strengths as a distribution organisation and drawing on our in-depth understanding of customer needs, Azlan can provide the enhanced value and focus that enable both resellers and vendors to develop and grow their business.”
Ian French, Strategic Development Director for TDAzlan, stated: “This is a key appointment and one that Azlan recognises as a critical step in the continuing development of its business, and specifically of our sales capability and capability to drive growth within our most significant customers.”
Breen has joined TDAzlan from BT Engage IT, where he was Southern Regional Sales Director. He previously worked at Business Systems Group (BSG), the product supply arm of which was acquired by BT Engage IT in July 2009. Prior to this Breen spent more than 13 years in the distribution sector working in senior sales roles and managing relationships with major corporate resellers and systems integrators.