TDAzlan Named Cisco Distributor of the Year

TDAzlan has been named Cisco UK and Ireland’s Distributor of the Year for 2014. The award recognises the contribution made by Azlan over the past year in developing business with Cisco partners. For the 12 months to July 2014, Azlan UK was Cisco’s fastest-growing distributor in commercial solutions and achieved healthy double-digit year-on-year growth with Cisco overall. Azlan invested in its Cisco team, expanding its team of data centre specialists and also its technical, services and internal sales resources.

A key factor in Tech Data Azlan’s success over the past year has been its Momentum programme. This offers resellers a ‘Fast-Track to Cisco Success’ by providing focused business development, technical support and training on key Cisco Architectures, such as UCS Data Centre solutions, to accelerate partner enablement and increase sales.

As part of this initiative, Azlan ran 14 Cisco Select Bootcamps during the year, re-certifying 162 partners. It also ran a number of cross-platform solutions events, demonstrating Cisco complementary vendor technologies from leading vendors such as VCE, VMware, EMC, Citrix and Flip IT.

Azlan placed a strong focus throughout the year on assisting mid-market Cisco partners to develop business around data centre solutions and achieved a significant growth in breadth in this area. It actively helped a number of Cisco resellers to secure strategic converged architecture wins with major end-user customer. It assisted one VAR with an international deployment of Cisco collaboration solutions across the UK, Germany and France. In the UK specifically, Azlan offers unrivalled reach and flexibility, providing partners with access to Cisco experts and the very latest Cisco solutions for demonstration purposes in four UK locations.

With the assistance of its dedicated MSP team, Azlan has also secured some significant investment in Cisco products from managed services providers. It has also worked to promote Cisco solutions to cloud solutions resellers. Azlan recently joined the Cisco Cloud Aggregator Programme and is leading the way in recruiting new Cisco Cloud Services Resellers (CSR) in the UK.

Commenting on the award, Gary Lloyd, Cisco Business Unit Director at Azlan, stated: “Azlan is honoured to have been named Cisco Distributor of the Year for 2014. This is a reflection of the innovation and drive of our highly- focused team and the tremendous strides we have made in developing Cisco commercial business. We will keep on investing in our teams and our resources to ensure Azlan leads the way in Cisco value distribution and in supporting Cisco partners, MSPs and cloud services resellers.”

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David Dungay

Editor - Comms Business Magazine